mobile 2.0

It is easy to assume that Mobile 2.0 means simply bringing Web 2.0 to mobile devices, but the driving force behind Mobile 2.0 goes much further. Mobile 2.0 isn't about delivering PC content to our mobile devices, it is about delivering mobile content. And, more than that, it is about personalizing the content.

A good definition is that Mobile 2.0 is about combining Web 2.0 with the mobile device.

Mobile 2.0 - Bringing Web 2.0 to Mobile Devices vs. Combining Web 2.0 with Mobile Devices

It sounds like the beginning of a semantic argument, but there is actually quite a bit of difference between bringing Web 2.0 to the mobile and combining mobile devices and Web 2.0 to create Mobile 2.0. If all we wanted to do is bring Web 2.0 to our mobile devices, we are well underway to doing just that. We simply need a mobile web browser that is capable of handling AJAX, Flash, and the various technologies used to bring together Web 2.0 websites.

But do we really want to sell ourselves short?

Mobile devices are not personal computers. And we don't want to treat them like personal computers. Instead of just brining Web 2.0 to mobile devices, we want to make Web 2.0 mobile -- we want a combination of the two that exploits the advantages of our mobile device.

So, what is Mobile 2.0? It is the combination of the Web 2.0 philosophy and mobile devices.

Mobile 2.0 - Making Web 2.0 Mobile

The key to Mobile 2.0 is leveraging Web 2.0 to take advantage of the strengths of our mobile devices. Instead of just giving us Facebook and Last.FM on our mobile device, Mobile 2.0 should give us a Facebook that recognizes where we are at that moment, that we have access to a camera, and that we can be reached immediately with a text message.

Simply put: A mobile device is different than a personal computer, and Mobile 2.0 websites must recognize this fact.

Smaller screen and different input. The most obvious key to Mobile 2.0 is the realization that mobile devices have much smaller screens and users have a different way of interacting with them. Instead of a full-sized keyboard and mouse, mobile devices (may or may not) have keypads, mini-keyboards and touch screens.

Always with us, and always on. One strength of mobile devices is that we carry it around with us in our pocket and we can (almost) always be reached on it. How can Mobile 2.0 take advantage of this? Important updates can be sent to as text messages to our smartphone instead of emails to our computer.

Images and Video and GPS. Most mobile devices come with a camera, and many are capable of creating video files. Mobile 2.0 must recognize and leverage these strengths. Many also come with GPS technology, which should lead to localized content based on where you are located.

PC Integration.

It's a safe bet that someone who has a smartphone or Blackberry with Internet capability also has a personal computer. Mobile 2.0 must use this to our advantage. What if you want updates about certain friends to be sent to your home computer, and updates about other friends to be sent as text messages to your mobile? Let's face it, not all friends are created equal. Just because I am following someone on Twitter doesn't mean I want every one of their updates to come to my mobile phone. But, it'd be really nice to get updates from my wife and my best friend via my mobile.

What is Mobile 2.0?

Mobile 2.0 is the recognition that a mobile device is not a personal computer and shouldn't be treated like one. Mobile 2.0 is about leveraging social media with the advantages that come with the special capabilities of our devices like cameras and GPS. And Mobile 2.0 is about being smart by recognizing where we are and showing relevant information catered to that location.

source :http://webtrends.about.com